top of page

Driving Your Business Forward: Best Practices for Recruiting and Retaining Skilled Truck Drivers

Updated: Aug 8, 2023


Recruiting Skilled Truck Drivers

The trucking industry plays a crucial role in the American economy, transporting goods across the country. From delivering goods to retailers to providing raw materials to factories, the industry is the backbone of the economy. However, trucking companies face a significant challenge in finding and retaining good drivers.


Hiring and retaining good drivers is crucial for the success of any trucking company. A company can only meet its delivery schedules or maintain customer satisfaction with a reliable workforce. Furthermore, high turnover rates in the industry increase costs and lower productivity.


Despite the importance of good drivers, the trucking industry needs more qualified drivers. The aging workforce, rigorous regulations, and lifestyle challenges make attracting and retaining top-notch drivers difficult. According to the American Trucking Association, the industry's turnover rate was around 90% in 2019.


Therefore, trucking companies need to focus on strategies to hire and retain good drivers to maintain their business's success. This article will explore practical tips and strategies to find and keep top-notch drivers. From creating compelling job postings to providing opportunities for growth and advancement, we will cover all aspects of hiring and retaining good drivers for trucking companies.


How to Hire Good Drivers for Trucking Companies

Hiring good drivers is the first step in building a reliable workforce for your trucking company. Your drivers are the key to your success as a trucking company. It is important to know what to look for and how to keep top talent. Here are some practical tips to help you find and hire top-notch drivers:


Create a Compelling Job Posting

The first step in finding good drivers is to create a compelling job posting that attracts the best candidates. Your job posting should be clear and concise, highlighting the skills and experience required. Use attention-grabbing headlines and bullet points to make your job posting stand out. Be honest with your offered salary and benefits, so your prospects know what to expect before applying.


Utilize Job Boards and Social Media

Job boards and social media platforms are great resources for finding qualified candidates. Post your job opening on job boards unique to the trucking industry. This will help ensure that you only receive prospects who drive semi-trucks. Social media can give you a much wider reach to find good drivers. Share your job posting on social media platforms like Facebook, Twitter, and Instagram to reach a wider audience.


Offer Competitive Compensation and Benefits

Offering competitive pay and benefits is crucial to attract and keep good drivers. Conduct market research to determine the average pay and benefits of other trucking companies in your area or business type. Use this information to develop a compensation and benefits package that is competitive and attractive to potential candidates.


Screen Candidates Carefully

Screening prospects is an essential part of the hiring process. Run background checks, drug tests, and driving record checks to ensure they meet your company's standards. Ask for references from previous employers and check them thoroughly. Check with your insurance provider to ensure your truck insurance company accepts them.


How to Retain Good Drivers for Trucking Companies

Retaining good drivers is equally important as hiring them. A good and reliable driver can make a good trucking company great. Here are some useful strategies to help you keep your best drivers:


Offer Competitive Pay and Benefits

Offering competitive pay and benefits is not only essential for attracting new drivers but also for retaining your current workforce. Pay your drivers fairly and offer benefits such as health insurance, retirement plans, and paid time off.


Provide Opportunities for Growth and Advancement

Providing chances for growth and advancement is an excellent way to keep your drivers engaged and motivated. Offer training programs, mentorship, and career growth opportunities to help your drivers grow their skills and advance their careers within your company.


Create a Positive Company Culture

Creating a positive culture is essential for retaining good drivers. Treat your drivers with respect and appreciation, and create a work environment that fosters teamwork and collaboration. Celebrate achievements and milestones, and provide regular feedback and recognition.


Provide a Work-Life Balance

Providing a work-life balance is crucial for keeping your drivers happy and motivated. Schedule routes that allow for adequate rest and time with family and friends. Offer flexible scheduling options and time-off policies that support work-life balance.


Hiring and retaining good drivers is a constant challenge for trucking companies but is also vital for their success. With reliable drivers, a company can meet its delivery schedules and maintain customer satisfaction, which can help its bottom line. Therefore, it is crucial to implement effective hiring and retention strategies to attract and retain top-notch drivers.

From creating compelling job postings to providing opportunities for growth and advancement, several ways exist to attract and retain good drivers. Companies can offer competitive pay and benefits packages, invest in driver training and development, and create a positive work culture that values and respects their employees.


In summary, trucking companies that prioritize hiring and retaining good drivers will have a competitive advantage in the industry. By implementing these strategies, companies can attract the best drivers and keep them engaged and motivated to contribute to their success. Ultimately, investing in the workforce pays off in the long run and sets a company up for sustainable growth and success.

15 views0 comments
bottom of page